Quality & Standards

We offer services which abide by the Market Research Society Code of Conduct, and through our contact centre partner, ISO9001, ISO20252, and MRS Company Partner Status.

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Market Research Society Code of Conduct

Researchers shall ensure that participation in their activities is based on voluntary informed consent.

  1. Researchers shall be straightforward and honest in all their professional and business relationships.

  2. Researchers shall be transparent as to the subject and purpose of data collection.

  3. Researchers shall respect the confidentiality of information collected in their professional activities.

  4. Researchers shall respect the rights and well-being of all individuals.

  5. Researchers shall ensure that participants are not harmed or adversely affected by their professional activities.

  6. Researchers shall balance the needs of individuals, clients, and their professional activities.

  7. Researchers shall exercise independent professional judgement in the design, conduct and reporting of their professional activities.

  8. Researchers shall ensure that their professional activities are conducted by persons with appropriate training, qualifications and experience.

  9. Researchers shall protect the reputation and integrity of the profession.

  10. Researchers shall protect the reputation and integrity of the profession.


ISO9001 is an internationally recognised quality management system whereby systems are constantly monitored and developed.


This is the quality standard specifically designed for the market research industry.