What is Cognitive Interviewing for Question Testing?

Cognitive interviewing is a thorough method for piloting survey questions with a random sample of people before implementing them in the field. It enables the interviewer to identify areas for response error and ensure that the question works as intended. Multiple techniques are used, including think-aloud, probing, observation, paraphrasing, rating tasks, response latency measurement and card sort classification tasks.

Get in touch to see how we can help

Contact us to see how we can help review and improve your current questionnaire surveys. To arrange a free informal chat, email info@serviceinsights.co.uk or complete the ‘Contact Us’ form on our website.